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The perspectives in KaneвЂ™s new book differ a lot from Steve Jobs, published in 2011 and disclosed that Jobs expected to reform the TV industry like the way he did to calculation, music, and communication industry. TV users usually spend a very long time before they would finally buy a new one to replace it, and the profits are not so attractive, neither.вЂќ

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Previous journalist Yukari Iwatani Kane from The Wall Street JournalВ reveals in his new book, Haunted Empire: Apple after Steve Jobs, which is yet to be published, that before JobsвЂ™ resign from Apple, he used to express his opinion to the executives at a CEOвЂ™s meeting that releasing a new TV would not be a good idea due to the low profits and long update time of the business.ДЄccording to Kane, when asked about whether Apple would launch TV in the future, Jobs gives a negative answer without a hesitation, вЂњNo.

HereвЂ™s the thing.ДЇrom the year of 2009, rumors have been spreading in the market saying that AppleвЂ™s developing smart TV an analyst even made a prediction that Apple would launch a smart television either in early 2012 or late 2013. Before stepping down as a co-founder of Apple, Steve Jobs once said to the companyвЂ™s executives that Apple should not set foot in TV service due to the low margins of the business.